17 Dec 2010

Mulberrys Spinningfields Party Opens To Ooohs And Aahs!




For those of you that are avid Mulberry fans or are new to the brand and curious to know more, from bags to clothing you are in for a right royal treat as I discovered at a really grand opening of their new store in Spinningfields Manchester.

The opening party put a smile on every guests lips including mine, as it managed to masterfully distil the heady mix of its spring/summer 2011 show - inspired by one of my favourite books, The Secret Garden, cabbage sized hot pink roses were used to frame a secret walled catwalk down which strode copper headed models wearing clothing that gently celebrated their every curve, whilst the simple use of detailing on clothing and bags was like a breath of fresh air. Earthy and ethereal tones played a part in this delicous tale, from rich chestnuts, burnished plum, warm apricot, rose pink, cornflower and washed out blues. I particularly like the use of the humble D-ring detailing which Mulberry have used to great effect in their entire range of shoes for the season and the Polly Push Locket Belt, which I felt worked beautifully to accent the waist on Mulberry's chestnut cotton trench.

Cold it might have been outside but once inside Mulberry's new Spinningfields store you truly felt spring had sprung, after being treated to strawberry cocktail with delicate rose petals and a tiny teeny Victoria sandwich cake in a pretty floral box, the fun beats of the ever stylish guest DJ Daisy Lowe got everyone in the mood to party. Rather fitting that the guest DJ for Mulberry's Spinningfield opening party was Daisy don't you thing?!



Buttery soft bags like the Mila in electric blue were displayed in large glass boxes like captivating bright butterflies. Favourites like the Alexa, Tilly and Bayswater had all been given a touch of the secret garden magic, teaming unexpected colours and textures with utility styling and playful proportions. I loved the way that the creative treatment of the shop walls and floors, combined both textures and colours which reflected urban and natural world influences. Mulberry manages to very cleverly harness this fusion throughout their brand.





After an uplifting performance from Sunday Girl, guests were treated to a surprise performance by Ellie Goulding, both acts were the perfect ending to a great evening. Thoughtfully designed cotton goody bags embellished with the fun design of a white rabbit poking its head out of a Mulberry Satchel and a packet of carrot seeds as a swing tag, full of goodies were distributed by our lovely Spinningfields host's, along with shiny gold Bayswater balloons to light our path back home, it was a magical evening.






1 comments:

lavelle said...

Lovely post - wasnt it such a fun day!
Hope to see you again soon
Emma
xx

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