9 Feb 2012

Silken Favours | Animal Fantasy Collection Launches S/S Feb 2012


Five Minutes With Natures Own Poster Girl Victoria Murdoch


Having been pointed in the direction of dreamy new scarf label Silken Favours and its designer Vicki Murdoch I have been bursting at the seams with jumping jelly beans of excitement to share the labels new spring 2012 Animal Fantasy collection. You will understand shortly why that sentence flowed unprompted from my keyboard and out of my head. You see Silken Favours are not the type of scarves you tie on your handbag, rather like tying your pooche to a lamp post, while you go of and buy some cheese. These are the delicately captured blooms of a true daydreamer penned by an artist with great skill and a sense of humour that have a way of transporting you back to a time when the only thing that was important was revelling in your imagination. 





I was thrilled to discover that Vicki's whimsical scarves produced in the UK, are accompanied by poems that tell tales of far flung fantastical adventures penned by Gail Murdoch, Vickies mum, hence my excited ramblings above. Before I share my interview with Vicki and a sneak preview from Silken Favours Spring 2012 collection, here's a scarf from Vicki Murdochs current collection together with its poem.

BUTTERFLIES AND BEASTICLES





HOW CAN SOMETHING CATERPILLARY

METAMORPHOSE TO FRITILLARY?

IT'S JUST NOT BELIEVABLE THAT IT'S ACHIEVABLE THAT SOMETHING SO HAIRY TURNS INTO A FAIRY AND GLADDENS OUR HEARTS AS IT FLUTTERS AND DARTS LIKE THE ANGEL'S SHARE THAT JOINS THE AIR IN THE DISTILLERY
by Gail Murdoch



   
 Here's the preview of Vicki Murdochs spring 2012 collection which will see the launch of six of her exciting designs and can be found exclusively at Liberty at the end of February 2012, minus their poems as I don't want to completely spoil the surprise for you! 


Trippy Kitty



Flights Of The Imagination
 

Hope you had fun getting to know Vicki and her label Silken Favours, sign up to My Passport To Style by email top right of this blog to meet more new exciting accessory and fashion labels!

Me-Vicki, the images you create for your silk scarves are steeped in fantasy, do your designs relate to your childhood?Vicki I was a daydreamer when I was wee and still like to dabble , my designs are playful and I hope they make those that wear them think back to their childhood and their dreams.
Me-How did you come up with the label Silken Favours?Vicki-It started a year ago when I designed a surprise bespoke scarf as a gift for my parents. It had all the birds that came into their garden up in Scotland on it. They loved the design so much, it inspired me to create a collection with much loved British animals on them.
Me-Where did you gather inspiration for your spring 2012 collection?VickiI love day dreaming, and what's better to dream about than kittens riding unicorns in a tie-dye sky? The rest of the collection stemmed from that dream.
Me-How do choose your colour palette for each season?Vicki- tie dye dreams are mainly made up of pastel colours, so my choice was made for me.
Me-How important are the latest trends in fashion to your designs? Vicki- It is important to some extent, but I like to design prints that can be treasured forever not just for a season. Something that reminds one of their childhood or has a much loved creature on it.
Me-Your designs can be bought at Liberty, what advice would you offer to new designers wanting to get their fashion/accessory label out there?Vicki- You have to be passionate about your work and believe in it, This can be hard if there is no one else telling you it's great!  I would also say when going to show buyers you should have your product finished to a very high standard along with lookbook and packaging so they can imagine it going straight to the shop floor.
Me-What three words best describe you as a person? Vicki- imaginative, goofy, fun.
Me-I love the evocative poems that accompany your silken scarves in your press release, I believe your mum came up with the words, which are in my opinion a perfect fit for your flamboyant and charming pieces, do you plan to collaborate creatively with your mum on any other projects in the future?Vicki-  Yes she has a wonderful way with words. I have already made her my in-house Silken Favours poet, each scarf is accompanied by a wee poem written by her. The pressure is on Mum!








3 comments:

Cammila Albertson said...

I have to say, not all pieces accompanied by this much preciousness and whimsy are actually stylish things you'd want to wear. But these designs are positively lovely! :)

Kitty M said...

Wow they are beautiful Sharon - very ethereal.

Hope you are having a lovely w.end xxx

Winnie said...

Those illustrations are just lovely. Hope you had a wonderful weekend in London! Sorry I didn't reply to your comment any sooner but I hope you had the best time!

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