UK Fashion Blog/Highstreet Fashion Blog/My Passport To Style : woolmark

1 Jun 2012

Woolmark Challenges Wool Lovers To Design The Worlds Longest Virtual Scarf

I just found out that Woolmark are launching a fun campaign to encourage cyberspace users to design the world's longest virtual scarf and thought you gals might want to know. Woolmark is challenging as many participants as possible to upload their own unique section of the scarf along with their photo. Being a non knitter and a lover of wool this is the perfect design challenge for me! I can't wait to get my virtual knitting needles clicking and see what I can come up with. I'm hankering after a knitted bikini for my road trip in July to Europe! You can try out your design skills here and there are eight prizes of Net-A-Porter vouches and Merino wool scarves to be won. I'm off to see the other designs, how about you?

credits Sonia Rykiel

8 Sep 2011

My Passport to Style | Woolmarks Got Me In A Spin!

reycycled bright wool pieces used to make a new knitted dress

National Wool Week seems the perfect time to feature this post. Woolmarks latest creative campaign, Fashion by Feelings, is encouraging bloggers from around the globe to write a blog or post an outfit onto the Fashion by Feelings Facebook site that reflects a feeling that they associate with wool, from beautiful to powerful and all that passes in between. In return for sharing your woolly feelings, you can win a weeks holiday to Sydney and a visit to Merino wool.

This is the perfect project for me, wool is what I like to call soft armour, shielding you from the elements, cocooning you in its weight. Living breathing fabric that holds its shape and has real character. I love to see loose knits that showcase a hopscotch of brightly coloured stitches. Plus hand washing is very soothing don't you find?

Hopefully if I can crank up my camera, I can create a wool outfit image that will do justice to this awesome project by Woolmark, I'm so excited! I would love to see your wool outfit posts if you want to post a link here to one, do!