#Uniqlo A/W12 Campaign

illustrated by -Michel Simeon

illustrated by Michel Simeon

I have a soft spot for children's films and animations, my favourites have to be the Roald Dahl books, full of magic, fun, food humour and larger than life characters. It is interesting to see how major fashion brands such as Mulberry are increasingly using children's fiction as a point of reference in their fashion campaigns, so I was really excited when I came across this fashion campaign by Uniqlo I could be wrong, but I think James And The Giant peach may have inspired this shoot, I particularly love the clever use of colour, the gothic undertones and the nonchalant pose of dad holding the giant moths hand whilst looking at his son.

 I don't think any campaign has made me want a parker coat so much and I had sworn to not wear a parker coat again this year, just because I saw it as a lazy option having worn one for the last two seasons.The plush green and red of the grasshopper really amps up the subtler greens and reds in the models dress and coat giving the fabrics a beautiful softness on camera, can you tell I'm drooling all over my keyboard? If you want to discover more illustrations inspired by Roald Dahl's book James And The Giant Peach, I found this lovely site where I sourced the images for this post from - Vintage Kids Books   .